My name is William Patterson, and I have carved out a successful career as a director of photography, a writer, and a director. I have served as a cinematographer on a number of commercials directed by international directors and in particular for the brothers Ridley (Alien, Gladiator) and Tony Scott (Top Gun, Crimson Tide) before directing commercials myself both for their company and for David Fincher’s (Seven) Propaganda Films in Los Angeles. Alongside my work helming TVCs, I have directed features and television films such as Don’t Go Breaking My Heart (starring Anthony Edwards of ER and Jane Leeves of Frasier) and the science fiction drama Timeslip for HBO.

As a veteran of the advertising industry, I am well aware of the enormous challenges facing creative directors and branding professionals. In a multimedia, high-speed business world, trends come and go faster than ever. Both acquiring and holding a target consumer base has become a profoundly difficult process, requiring a potent visual sense, a strong understanding of international cultural trends, and the ability to reach a desired audience effectively through multiple platforms.

I have also recently produced, written , directed and shot campaigns and TV reality shows using modern technology to multi task and create finished projects for a fraction of the cost unknown in recent years.

One such example is the Reckitt Benkeiser (Finish detergent) campaign on my website whereby I travelled around Europe with my own HD video camera shooting entire TV spots featuring the staff, and even utilizing the offices of the clients featured. The commercials were nationally shown and produced for incredible savings. The ‘new technology’ including my own Canon 5/7Ds have opened up the opportunities to shoot all kinds of smaller projects from Magazine and Property Shows, Special Events to Industry Videos plus all kinds of personal projects all of which, if the subject is interesting enough, I enjoy producing and shooting.

I am currently developing a feature film, TV drama series and a new 3D technique for shooting automobiles that will revolutionize the motor industry.

Please contact me if you wish more information.

Willi Patterson

Willi Patterson Film TVC General Clients:


Phillips, Rank-Xerox, Time Warner, Continental Airlines, Reckitt Benkeiser, Keys Bank, Barclays Bank, Lloyds Bank, Wells Fargo Bank, Canadian Bank, AT&T, Procter and Gamble, Army, Oil of Olay, Crabtree and Evelyn, Boots etc

TVC Automotive Clients:

Ford, General Motors, Chrysler, Opel, Volvo, Mazda, Honda, Lexus, Nissan, Saturn etc.


Johnny Walker Whisky, Nobel Biocare, Reckit Benkeiser.

Magazine shows:

MV1 (Majestic TV) Marbella Spain local shopping ads and events. Retire Abroad: (Rapid TV) On camera interviews for Property show.


Great Rock ‘n Roll Swindle (Feature about the Sex Pistols) Timeslip (TV MoW) HBO. Dreams Lost Dreams Found (TV MoW) HBO/Showtime. Out Of The Shadows (TV Mow) HBO/Showtime.

Saricen (TV MoW) Central /Grenada. Dont Go Breaking My Heart (Feature).

Cinematographer. Director